If you’re in the business of selling products online, you’re consistently exploring new marketing tactics to get your product in entrance of customers. If you haven’t but considered the benefits of a product explainer video, chances are you’ll be missing out on an extraordinary spike in model recognition and revenue.
We make explainer movies for a dwelling, so we dare say we’re a bit biased — but the statistics agree with us. Explainer movies are proven to increase conversions by 30+ percent. When your conversions embody “Add To Cart,” this can mean the difference between “making it” and not.
To break it down, we’ve compiled four of the most insane benefits product explainer videos provide.
4 Product Explainer Video Benefits
1. They Display A Problem And Answer
You know what your distinctive selling proposition is, right?
Likelihood is most of your marketing price range is dedicated to either:
Finding clients who’ve the problem your product solves, or
Convincing people they’ve the problem your product solves.
You can achieve this by means of catchy copy and well-structured landing pages, sure, however you may as well have a remarkable effect with using a product explainer video.
2. They Make Product Benefits Interesting
Everybody online, especially those selling things, is in a continuing fight to be interesting. With product explainer videos, you bounce that hurdle.
Text on-line just isn’t performing the way it used to — with 55 % of time on-line spent watching video, the numbers prove folks just don’t read as a lot as they used to.
We know, it’s sad — however business is enterprise, and you have to be ahead of the curve. By incorporating explainer movies into your product video marketing strategy, you add extraordinary benefit to your company. We’d bet cash that more individuals will watch an animated cartoon video than read a conglomeration of bullet points.
3. They Keep Folks On Your Website Longer
Product search engine marketing is a difficult game. Not only is the online product market oversaturated, but bounce rates are terribly high.
Consumers click, quickly determine whether you’re worth the investment, and click off. There’s not often a chance for them to fall in love with your branding or messaging in that time period.
By incorporating an explainer video for your product above the fold, you keep people on the web page longer. A minimum of, so long as they spend watching the video — which is often a significant period of time, in comparison.
Increasing the time folks spend on your web page increases your page ranking, by the way. You may have nowhere to go but up!
4. They Give You A Complete New Set Of Assets
To get meta for a second, we really love our Instagram.
Because our service is so visual, it’s super simple to chop and screw varied movies into three-four second clips and create a visually interesting feed. We get a ton of engagement on these posts — way more than photos, because videos only require views, not likes. This usually ends in our engagement being 4-5 instances what it would be on a photo.
While you spend money on a product explainer video, particularly one with character animation, you end up with an entire new set of brand name assets to add into your marketing mix.
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