The forex market is the largest and most liquid market in the world, representing every global currency with trading conducted 24 hours a day, five days a week. The funds of the request are not available for trading. If you are preparing to go on a trade show for the first time, this might give you valuable insight – or just a fun read. Still, for a company of our size a trade show is a significant investment that I did not decide for lightly. For pretix at BOE, I decided for the minimal size of booth that is available as a corner booth, which was a booth area of 4×3 meters, or 12 m². I’m so glad that I didn’t, as you need someone to represent you while you are taking a break, walking around and talking to other exhibitors, or just when multiple people approach the booth at the same time. I support the project, and so far I’m content with the process, but it’s been years in the making. The trade show certainly put us in contact with a number of prospective customers, but it’s a long way to go until they actually are our customers.
On this pretix server, I configured a ticket shop matching the ticket shop used to sell the entrance tickets to the trade show itself. At this show, we’ve been able to get away with a budget that is really small for a trade fair booth, but still a lot of money for us. I liked a lot that this way the check-out had a “physical” result that could be handed out to the visitors, I believe the software felt more “real” this way. There is a lot of useful information on the company’s website. I rented a large car to drive to Dortmund because there were a multitude of things to bring, from small to large. Hall 7 was generally more crowded as it offered more colorful and exciting things to see, but at the same time was louder and harder to get attention it. The developers created a smoothly running trading platform operating with no faults, where the further necessary Fixed Time Trades can be added easily depends on the customers’ needs. I hope I was able to provide you with some insight into how it feels to exhibit at a trade show for the first time and what kind of preparations it involves.
Early in 2017, I first learned about the existence of BEST OF EVENTS (from now: BOE), the leading trade show of the German event business. I’m not sure what the best decision is here – we might need to actually try the difference out ourselves. This makes the site easily accessible to everyone and a good starting point (Best Forex Platform) for beginners (Find the best forex broker for beginners here). To give you an insight, I want to share some numbers here. The box “drop your card here for more information” did work somehow, it was used by some people in a hurry or when both of us currently talked to a prospective customer and a third visitor approached the booth. For similar reasons we added a box to the table that had a sign saying “if you want us to send you a single package with information after the trade fair, drop your business card here”. We decided for a large, high table and four simplistic white bar stools as a way to hold both short and longer discussions with visitors of our booth.
The box on the table as well as the large pretix sign at the wall have been handmade by Céline from wood and KAPA, respectively. The next morning, we started assembling the furniture, painting the white half-circles on the wall, mounting the large pretix sign and adding icons and text to the wall on the left. Not much later, the TV screen in the back was cut out and replaced by a printing on the wall minimum deposit for olymp trade (look at this now) budget reasons; renting a large TV screen is really expensive. The sideboard in the back is from IKEA’s BESTÅ series. Printing is not that expensive and most of them will still be valid at the next events, so it’s just a matter of storage capacity and transport (paper is heavy!), but I won’t overdo it by this much again. I usually walked them through the checkout experience of the shop and explained for the various steps how it can be customized etc. Afterwards, I showed them the backend with it’s live data acess and numerous configuration options.